Ruby's

Fresh flowers daily, bespoke bouquets,

sympathy flowers, weddings, gifts, events & workshops.

Right outside Hampstead Heath Station · serving our community since 2008.

Call Us
Tues to Sun, 8am to 7pm· NW3 2QD· 07531 797605

Our Story

About Us

We are a family-run stall, right outside Hampstead Heath Overground Station. We started here in 2008 with one simple goal: bring the freshest flowers to the neighbourhood, and look after every customer who stops by.

We know many of our customers by name, and that means everything to us. Whether you're after a bouquet for someone special, we're always glad to see you.

Ruby's team
Ruby's stall
Ruby's stall
Our Bouquets

Bespoke Arrangements

Our Bouquets

The Sophie
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The Sophie

Our signature show-stopping bouquet, The Sophie is a celebration of soft romance and timeless elegance. Overflowing with luxurious pink hydrangeas, delicate eustoma (lisianthus), elegant astrantia, charming chrysanthemums, fragrant eucalyptus, and a beautiful selection of complementary seasonal blooms, this exquisite arrangement is thoughtfully designed to create a truly unforgettable impression.

The Arabella
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The Arabella

Our signature show-stopping bouquet, The Arabella is the epitome of timeless elegance and refined luxury. Designed to make an unforgettable impression, this exquisite arrangement showcases luxurious white roses, graceful agapanthus, sculptural moluccella, elegant zantedeschia (calla lilies), delicate chrysanthemums, striking aconitum, and a beautiful selection of complementary seasonal foliage, creating a harmonious blend of texture, height, and sophistication.

The Charlotte
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The Charlotte

A celebration of elegance and romance, The Charlotte is an abundant hand-tied bouquet filled with luxurious purple and blush pink tones that perfectly complement one another. Rich, textured blooms are thoughtfully arranged to create a design that feels both timeless and effortlessly beautiful.

The Teddy 🤍
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The Teddy 🤍

Soft, elegant and effortlessly timeless, The Teddy is the definition of understated luxury. Featuring delicate white Santini chrysanthemums, beautiful mocha roses, terracotta lisianthus and a carefully selected mix of creamy seasonal blooms, this bouquet is full of texture, warmth and natural charm. Every stem has been chosen to create a beautifully balanced arrangement with soft neutral tones that suit any home or occasion.

The Hampstead 🌸☀️
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The Hampstead 🌸☀️

Bold, vibrant and full of personality, The Hampstead is a celebration of colour. Inspired by the lively charm and character of Hampstead itself, this bouquet is designed to make a lasting impression with its striking mix of bright, joyful blooms.

The Mabel
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The Mabel

Designed with delicate shades of blush, peach, lilac and cream, this arrangement creates a light, elegant and garden-inspired look. A mix of seasonal flowers and textured foliage brings depth and movement, giving "The Mabel" its naturally full and graceful style.

The Poppy
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The Poppy

This joyful bouquet features a vibrant mix of pink, coral, peach and soft pops of yellow, carefully arranged to create a natural, garden-inspired style. Light, airy textures and fresh foliage give the design movement and a beautifully abundant feel.

The Eva
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The Eva

Featuring a bright and uplifting mix of lively tones, this arrangement has a playful style with beautiful texture and movement throughout.

The Donna
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The Donna

Featuring a beautiful mix of seasonal blooms and textured foliage, this arrangement is perfect for those who love a chic, neutral style with a natural and modern feel.

The Ruby
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The Ruby

Timeless and sophisticated, this bouquet is the perfect way to express love, passion and admiration for any special occasion.

The Janice
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The Janice

This stunning all white bouquet is the definition of timeless elegance and sophistication. Featuring beautiful white lilies alongside a delicate mix of seasonal white blooms and lush foliage, this arrangement creates a soft, graceful and luxurious look. Its crisp neutral tones make it a classy and elegant choice, perfect for sympathy flowers, thoughtful gestures or anyone who loves clean and refined floral styling.

The Vintage Rosalie
Favourite
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The Vintage Rosalie

The Rosalie is a beautifully romantic bouquet featuring soft, muted dusty pink tones and an abundance of delicate textures. Designed with a stunning mix of roses alongside seasonal flowers such as stock, astilbe and other textured blooms, this bouquet is full of depth, movement and natural elegance. Its vintage-inspired colour palette gives it a timeless and luxurious feel, making it both super beautiful and effortlessly sophisticated.

Structural Modern Bouquet
Trending
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Structural Modern Bouquet

Our Structural Modern Bouquet is a bold, artistic arrangement designed for those who love contemporary floristry and statement designs. Super trendy and full of texture, this bouquet combines sculptural blooms, flowing movement and striking colour contrasts to create a truly eye-catching piece. Featuring elegant anthuriums, delicate calla lilies, vibrant dahlias and seasonal textured foliage, every stem is carefully placed to give the bouquet its unique modern shape and architectural feel.

The Autumn 🍂
Autumn
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The Autumn 🍂

Embrace the beautiful colours of the season with The Autumn — a stunning arrangement inspired by the warm, rich tones of autumn. 🍂

Your florist picks the perfect blooms

Signature

£55 – £175

Florist's Choice

A beautiful arrangement in your chosen colourway. Every one is unique.

🍂 Autumn Collection

Seasonal Arrangements

Autumn-inspired hatboxes & candle arrangements, handmade with the warm colours of the season.

Autumnal Hatbox
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from £35

Autumnal Hatbox

Bring the beauty of autumn indoors with our Autumnal Seasonal Hatboxes, thoughtfully designed using the rich, warm colours of the season. 🍂

Autumnal Candle Arrangement
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from £40

Autumnal Candle Arrangement

Bring the warmth and beauty of autumn to your home with our Autumnal Seasonal Candle Arrangements, beautifully designed to create a stunning seasonal centrepiece or thoughtful gift. 🍂

Alan's Pumpkin with Hat 🎃
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from £25

Alan's Pumpkin with Hat 🎃

Bring the magic of autumn indoors with Alan's Pumpkin with Hat — a show-stopping seasonal floral design created inside a beautiful pumpkin and finished with its very own hat. 🎩🎃

Alan's Pumpkin Crosssection 🎃
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from £20

Alan's Pumpkin Crosssection 🎃

Meet Alan's Pumpkin Crosssection — a contemporary twist on the traditional autumn pumpkin arrangement, designed for those who love their flowers a little more unexpected.

🎄 Christmas Workshops

Wreath Workshops

Join us at one of our festive evenings and make your very own real Christmas wreath — with all materials and fresh foliage provided, plus a complimentary mulled wine & mince pie. £75 per person, with only 12 places at each venue.

A handmade Christmas wreath on a wooden door from last year's workshop
Last year's wreaths
Illustration of a festive wreath-making evening
The festive mood

24

Nov

Wreath Workshop

The Duke of Hamilton

23-25 New End, London NW3 1JD

Tuesday 24 November · 7pm – 9pm

Only 7 places left

£75per person

1

Dec

Wreath Workshop

The King William IV

77 Hampstead High Street, London NW3 1RE

Tuesday 1 December · 7pm – 9pm

Only 8 places left

£75per person

2

Dec

Wreath Workshop

The Magdala

South Hill Park, London NW3

Wednesday 2 December · 7pm – 9pm

Only 9 places left

£75per person

The full £75 is paid at booking to reserve your place, and our 10% flower discount does not apply to workshop bookings. Places are limited and sell out quickly.

From Our Shop

Our Collection

Collection 1

With Deepest Care

Funeral Arrangements

We create bespoke funeral tributes with the utmost sensitivity and care, from traditional wreaths and cushions to heart-shaped tributes and personalised arrangements.

Funeral arrangement
Funeral arrangement
Funeral arrangement
Funeral arrangement

To arrange a funeral tribute, please contact us directly.

We'll work with you to create something truly fitting.

What Our Customers Say

Our Reviews

5.0 · Google Reviews
"

Bought flowers from this establishment, not only did they last a long time, they looked beautiful and the price was extremely reasonable. Staff here are very lovely and helpful and will always be happy to help. An amazing florist. Overall an amazing stall and experience.

I

Ieva Lisovskaja

9 reviews

"

Such a lovely florist with a great selection of flowers, Eva and Donna are very helpful. Thank you so much for the stress free shopping experience :)

B

Bessie Gillett

8 reviews

Get in Touch

Visit Us

Location

Outside Hampstead Heath
Overground Station
London NW3 2QD

Opening Hours

Tue – Sun8:00am – 7:00pm
MondayClosed

Contact

07531 797605

Call to order bespoke bouquets